HTML – a short paragraph about what it is and how it works.
HTML is an acronym for HyperText Markup Language and is a programming language used for building websites. For example, text within HTML is comprised of markup tags such as <p> to designate the beginning of a paragraph followed by another </p> to signal the end. The language is wholly customisable and can generally bend to the author’s every whim. It would seem that HTML is one of the more simple forms of programming language concerning webpage construction. In order to view the HTML on a page, one would need to click “View” then “Page Source” or right click then click “View Page Source”
My favourite facet concerning HTML is the ability to hide things in the coding. For example, the television show Lost has an extensive viral marketing campaign that involves various different methods of immersing viewers into their fictional world. One of these methods is the official tie-in website for the fictional “Hanso Foundation”. The website itself looks quite professional and can fool any layman into assuming the corporation actually exists. However, clicking on the “View Page Source” opens up a hidden link at the top of the coding that only the clever viewers will find:
<!DOCTYPE html PUBLIC “-//W3C//DTD XHTML 1.0 Transitional//EN” “http://www.w3.org/TR/xhtml1/DTD/xhtml1-transitional.dtd”>
<!–http://www.rachelblake.com/–>
<html xmlns=”http://www.w3.org/1999/xhtml” xml:lang=”en” lang=”en”>
<head>
<meta http-equiv=”Content-Type” content=”text/html; charset=iso-8859-1″ />
<title>The Hanso Foundation</title>
Within the coding is a link to Rachel Blake’s blog, another viral tie-in website that would otherwise go unnoticed unless one were to find it within the coding
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