Features of the 1990s that today’s websites could do without.
1. Your home page loads with sound.
For some unfathomable reason, some web designers think that the more bells and whistles they add on their website, the more sophisticated the site looks. Wrong. It’s a website, okay? It doesn’t need to be a whole body experience. We just need to be able to see it. Text is good. Pictures are nice. Unless we ask for sound, it shouldn’t be on. Imagine your visitors are at work or in a library or another public place. Even at home, some people have their volume cranked up because they want to listen to music, not the annoying music on your webpage. If anything, default music on a site is plain annoying.
2. Contact info/email directly opens up email client.
You know when you want to look for a contact on a certain website, and when you click on the contact link, instead of it displaying the email address, you have to wait another 60 seconds to open up Outlook, or whatever your email client is, and compose a new email with the email address you wanted to find in the first place? It’s about as long and roundabout as the previous sentence. Many websites still do this, instead of giving us the goddam email or phone number we wanted. Why would they assume that we want to email someone right then and there AND that we wanted to email them using our default email client? There are plenty of instances when I’ve only wanted the email address itself, because I needed it for a form or to pass on to someone else that required it, and other times when I wanted to use one of my zillion email addresses (not the deault) to send the email. This is even more annoying if you’re browsing on a mobile device—it makes things so much slower, and it might not even work for your device.
3. Popup ads, ads that cover your content.
There aren’t so many of these anymore on the most regular websites. These are sites that have popups that cover the content of your site, and you end up looking for a close button, but when you think you’ve found it, it turns out to be another embedded ad. Personally, I don’t even know why advertisers would buy these types of ads, since it’s a sure way to piss off a potential customer. I’m pretty sure there’s some data out there that proves that these ads are pretty much ineffective.
4. Hard to Read Text or Layout
To everyone who thinks it’s cool to have grey text with white or some other light-coloured background, it’s frigging stupid. It doesn’t make you hipster. Please be normal and pick contrasting colours that aren’t going to make your eyes bleed like cyan on fluorescent yellow.
5. Dead Links
My final pet peeve is when there are pages that are moved or removed. Because it’s disappointing when you find that the info that you’re looking for is just a ghost of what once was.