What is the initial step that an SEO professional has to take when he gets new project? Site audit, the important step that he needs to take.
What is the initial step that an SEO professional has to take when he gets new project? Site audit, the important step that he needs to take in order to initiate the project, is a task involving handwork. What will be the next steps that they will undertake in the process of site optimization is clearly interpreted after the site audit is done. Now, the question comes up- how to carry on this site audit? Exhaustive or quick audit are two techniques of carrying on the audit. While the former might take up few days altogether, the latter one includes diagnosis at high level and is done within few hours.
Exhaustive site audit is conducted in three stages:
1. Technical Site Audit
2. On-Page SEO Audit
3. Link Audit
On-page SEO being the initiative step is included in affordable seo packages that various SEO businesses offer. It starts with meta description meta title. Based on your site, this will be a tedious task. Maintain an excel sheet and include every detail so that you do not miss out on some important thing.
Tackling Each On-Page Element the Right Way during SEO Audit
Here are some of the key constituents of on-page, the right way to carry a check on them and other related information that is important for conducting the site audit.
• Meta Tags
Meta description tag needs to be very attractive as it may enhance CTR on search. Write in it what is the page about, its benefit and a great call-to-action. Write Meta description below 200 characters. But to follow this limit, don’t cut out on the necessary details.
• Missing Title Tags
In the excel sheet that you have been maintaining throughout, keep a list of pages that either have just the name of your company as a title tag or don’t have one at all.
• Title Tags
Every page of the website becomes unique on the basis of its content just because of a title tag. Create a unique title tag for every page as every page of your website is unique in its own terms. It also determines your rank so make a title that in unique and has relevant keyword to the page’s content. Start the title tag with a famous keyword and not your company name. And, write a title tag of 40-69 characters.
• Missing Image Names
Name your images in a right way and in this way you will do the image optimization correctly. When you give name to the logo of your company, make sure to name it like company name-logo.jpg. Describe products on your site with the right keyword. Image optimization plays important part in driving increased traffic to your site.
• Duplicate Title Tags
Open Google Webmaster tools and under the HTML improvements menu, you will find it easy to locate duplicate title tags. As stated, each page needs to have unique title tag, so remove the duplicate ones and write unique for every page. By doing this, you take a step ahead to increase site traffic.
• H Tags
The header or H tag informs search engines that it is the headline for your page. During the site audit, see if there are no heading tags or many of them are there in your site. Keep main headline in H1 tag and other sub-heads in H2 tags.
• Missing Alt Tags
Alt tags, a crucial on-page SEO element, are issued for image optimization and search engines pick them up when it includes your images in image search. Audit the site and check for missing alt tags are missing or have not been written correctly.
These were the on-page SEO elements that many SEO companies like FAB SEO Packages take care of when conducting exhaustive on-page SEO audit. To know more visit www.fabseopackages.com/about-us.html You select the type of audit based on your goals. Look at these elements with lot of care and use them correctly as your site’s traffic depends on them.