Mac Revenue:
$42.91 billion (2009)
Operating Income:
$11.74 billion (2009)
Net Income:
$8.24 billion (2009)
Total Assets:
$47.50 billion (2009)
Total Equity:
$31.64 billion (2009)
Employees:
35,000 (2009
pc Revenue:
$58.44 billion (2009)
Operating Income:
$20.36 billion (2009)
Net Income:
$14.57 billion (2009)
Total Assets:
$77.89 billion (2009)
Total Equity:
$39.56 billion (2009)
Employees:
93,000 (2009)
Microsoft is market share leader of the industry. Theres no getting around that. They have the world-at-large buying into PCs for business and pleasure. Whether thats because we “grew-up” with it (‘we’ referring to the Young Adult population out there) or because, generally speaking, its much less expensive that comprable Apple alternatives. Windows recently launched Windows 7 on the heels of Apple’s OS X Snowleopard which, unlike its predecessor Windows Vista, has fallen upon more favorable critism. It would appear that Windows 7 is increasing in populatiry, as just yesterday CNET released this interesting article talking about how the market share has reached 10 percent of the computers accessing the internet. Prior to the release of Windows 7, Microsoft still held a 92% market share across the board…
Marketing Matters!
Apple, by-and-far, takes the cake when it comes to marketing. With the so-called “reboot” of their franchise in the late 1990′s and the trend appeal they’ve saturated themselves with in the last 5 years, it’s the hipper company. People will argue that because Apple makes its own system parts (aside from the deal with Intel) that it is more capable of the awe-inspiring synergy not found in Windows. There is some truth to that too. Apple has this aura of brevity. Everything “just works”. Its a simple idea and its execution, in our experience, is flawless.
Final Thoughts
Macs, while overpriced for what it does, has the sex appeal. PCs, while littered with bugs and blue screens of death, does have the versatility and market share. I don’t think we can call this one. And really, it has nothing to do with fear of reprisal in the comments. Honest answer










