IPad Mini, iPad, Apple.
In the end it might be. The new iPad with screen “retina” came only 9.7 inch. Expected to leave accompanied by a younger brother, who began to be known as iPad Mini. In mid-December 2011 is the first time spoke about the development of smaller tablets from Apple. Following a report published by the Taiwanese Digitimes media, began to gain strength rumors that suggested the launch of an iPad with screen of 7.85 inches during 2012.
Even mention who the suppliers of these screens for the iPad Mini: LG Display and AU Optronics. A couple of months later, in mid-February, The Wall Street Journal reported that Apple was working with Asian suppliers to test a tablet with a smaller screen. This would serve to preserve their dominance in the market to combat the growing competition and expand its product portfolio.
Not the first time that Cupertino tested for products that never reach the market. However, the March 1, Digitimes confirms Apple providers had begun sending samples of LCD displays with a diagonal of 7.85 inches for the iPad from Apple for verification. However, the production of significant volumes will not begin until the third quarter of 2012 at the earliest.
Now, more details are known about the future iPad Mini. The screen of 7.85 inches offers the same resolution as the iPad 2 (1024 by 768 pixels) and LCD panels will use the IPS/FFS technology manufactured by LG Display and probably also by AU Optronics, according to Digitimes. The design will take a very thin frame, so that the device is as small as possible, but with the screen taking up virtually the entire front.
The price of the iPad with screen of 7.85 inches would be between 249 and 299 dollars (about 190 and 230 euros). This will become the cheapest Apple tablet, and that the company has just lowered the price of iPad 2 16 GB to $ 449. Besides, this year is expected to finish releasing an iPad 2 of 8 GB at a price of between $ 349 and $ 399.
Thus, Apple could compete with other 7-inch tablet with a long pull, like the Kindle Fire that costs 199 euros. It also faces Android tablets in great demand, as the Galaxy Tab, which has renewed with the Samsung Galaxy Tab 2 7.0 of next marketing. The fact is that remaining gap in the Apple product portfolio for iPad Mini. Consumers prefer small tablets because they are much more portable and cheaper.
Apple may be forced to enter the segment lower middle if you want to retain market share. Although still the leading global brand, its position is being eroded because of the competitors who have more and more devices with excellent performance. At the end of 2011, Apple retained the 62 percent of the tablet market, according to iSuppli. However, it has suffered wear during the past year, especially during the last quarter of 2011 due to launch the first tablet from Amazon, Kindle Fire, and the rise of models from other brands like Samsung, for example. Besides, the effects from the sales of the new iPad will begin to be felt in the second quarter of this year.