Many business owners want their design to inspire customers, but overlook the power that colors can have. Don’t make that mistake – experiment with different colors to give your website or design a great look!
Most of us, at some point in our lives, are faced with the task of creating something pleasant to look at. Whether this something is a painting, a card for a family member, a scrapbook, or a web design, there is always a single factor that many people, for some reason, overlook.
Colors! Websites and businesses all over, from Twitter to Netflix, utilize colors to create an easy-to-remember look and name for themselves. Google says ‘minimalist’ with its black text on white approach, and more colorful sites like DeviantArt use a nice blend of green that’s easy on the eyes.
Which Colors are Right for You?
Different colors say different things. Here are some concepts that come to mind when people see certain colors:
- Blue – Trust, intelligence, cleansiness, stability.
- Red – Sales, excitement, hunger
- Yellow – Children, happiness, freshness, new
- Orange – Health, happiness, summer/fall
- Black – Elegance, power, strength
Taking in mind the concepts that people subconsciously attach to certain colors, you can choose one of these base colors for your website and utilize the power of psychology to work for you!
Having a base color is the first step – this is the color that is going to be primarily spread out through your design, whatever it may be. A website, business card, or painting with just one solid color, however, is going to be dull and uninspiring!
The color wheel is a fantastic way to choose some secondary and tertiary colors to sprinkle across your design for some added aesthetic appeal. The complimentary of a color is the color that appears directly opposite to it in the color wheel – the complimentary to yellow is blue, the complimentary to pink is green, et cetera. Complimentary colors look fantastic when used together, but don’t be afraid to try out different color combinations as well! Here are some good ideas to try:
- Blue, yellow, and pink
- Green, pink, and yellow
- Red, pink, and orange
- Yellow, purple, and blue
- Orange, green, and yellow
Saturation and Lightness
When creating your website or design, you shouldn’t use the brightest shade of each color – play around with the saturation a bit. A nice, light pink coupled with a darker green can make a nicer combination than a blinding hot pink clashing together with the brightest lime you can think of.
Black and White
The two colors that can never go out of style are black and white – use them in your design! It will not only make it more cohesive to look at, but it’ll give your readers’ eyes a rest from too many colors and elements overloading it at once.
That’s all there is to it! Don’t be afraid to try new designs, and play around with colors – there’s a world of possibilities!