Apple’s Going To War.
Apple has turned a page and the war is on! Two giants will be at each other’s throat and the opponent is Google. Apple will no longer include the YouTube App in its new mobile OS, iOS6 to be available in iPhones and iPads. The irony here is that back in 2007, Steve Jobs, announced that Google’s YouTube will be available on the initial launch of the iPhone.
Relationships in business do sour easily…
This also sparked the beginning of the battle of smartphones, Google, in the same year took action with unveiling the Android Operations System for mobile phones. As a result, Eric Schmidt resigned from Apple’s Board of Directors back in 2009. We can see where this is leading already, but the real deal happened when Google released its HTC phone in 2010, which resulted in Apple filing a lawsuit against Google, accusing them of copying technology designs used in its devices. Apple had a total of twenty infringed software patents against Google.
Since that time it has been an all-out war and Apple has been taking measures to slowly cancel out any Google features on its devices. In the latest battle, Apple’s mapping and navigation systems that are available on iPhone, allowed Apple to rid itself ofGoogle Maps. Google then responded by adding more mapping features such as offline maps. But, the coolest feature that is going to be missed out is Google’s unique “Streetview”, which allows users a 360 degree, panoramic, street-level view.
Google is still far ahead with its cloud technology, such as Google Drive, Google App Engine, Google Cloud Storage, and Google BigQuery. Apple does offer its iCloud feature as late of 2011, but they are still far behind when it comes to offering businesses good solutions, not to mention that the popularity of Google’s cloud products go beyond Apple’s.
The market truly belongs to these Tech giants, taking together 80% of the Global Smartphone market. According to a study by IDC, 152 Million smartphones were shipped in March alone and 59% had Android operating systems compared to 23% of Apple’s iOS systems.
We don’t know whether the storm between these Tech giants will stop, but the bitterness definitely continues and it may be great for the technologies we see in the future — let’s hope it does not hurt these innovative measures. Still to be determined and the saga continues.
Learn more about smartphone and Cloud technology by talking to your IT service provider today and know how these technologies can help you save and increase your organizations productivity. There are security measures to be put in place even before welcoming either products to your organization. Learn about them now!