Alfredo Malanca of iBusiness Magazine reported some eye-opening tech trends related by 20 expert speakers at the Digital Media Asia 2012 in Kuala Lumpur.
Alfredo Malanca of iBusiness Magazine reported some fascinating tech trends that surprised and delighted attendees at Digital Media Asia 2012, which is Asia’s largest conference on new media, November 27 to 29, 2012 in Kuala Lumpur, Malaysia. The conference gathered together over 350 attendees representing media companies and suppliers from thirty two different Asian countries.
The spotlight at this year’s event was on OTT, file-based/digital media asset management, DVB-T2, multi-screen platform, cloud broadcasting, digital radio, and WiMAX broadcasting. Visitors witnessed the latest solutions, many with homegrown hardware, a direct result of more innovative Asian companies. Alfredo writes how “The show is expanding and the buzz is back! More exhibitors and more visitors in 2012 than in any previous year.’ It was just a few months ago that Alfredo shared a report from Buddymedia which asserted that nearly seventy five percent of Asian marketers engage in social media marketing, and although Facebook is still the platform of choice for brands around the region with ninety percent of Asian corporations giving it a ‘Like’, they also report that sixty percent of the Asian marketing companies also have an expanding presence on Twitter. Asia consumers spend almost two million years of combined time on the internet every month, watching almost forty five billion online videos which totals half a trillion videos every year.
Early in the report, Alfredo referenced the work done by Simon Kemp of We Are Social, who shared some great information in this Slideshare document published in October 2012. His report finds that,
• Asia is home to more than 3 billion mobile subscriptions;
• There are now well over 1 billion internet users around Asia;
• The number of internet users in Asia has grown by almost 14% over last year;
• Mobile subscriptions have seen growth of more than 12%.
• At least 811 million of these people use social media;
• 50% of the world’s social media users are in Asia;
• More than 10 million new people in Asia join Facebook every month;
These numbers are significantly higher than what was reported at last year’s Digital Media Asia conference in Nov 2011, and Alfredo was quick to remind his readers that its not just the growth in users that has people excited, its the diversity of content and the innovation in mobile delivery and subscription models that is more impressive.
Malanca details how Asia is leading the way for mobile phone empowered social media usage, and is proving to be a hotbed of innovation. There are a number of Asian companies now emerging as global leaders in social media and according to an Oct 2012 Grayling PULSE survey, almost 30% of CEOs and senior management, in Asia, are themselves blogging or tweeting. This is higher than the global average of 22% which contradicts the assumption that Asian businesses in general are conservative.
According to Malanca, Facebook has over 279 million users in Asia right now, which is only about 6% market penetration. There’s a lot of room for growth here and the world’s largest social networking site is growing the fastest in Asia, at the rate of ten million new users per month. Already the territory has the fourth largest user base, and Asia is the fastest growing region of Facebook users; the continent is now responsible for a full quarter of all visits to the world’s largest social network.
Generally speaking, it was acknowledged by all attendees that internet access is still an issue for many Asian countries, and this is reflected in some of these low per capital usage statistics. All things considered, these numbers do show that while Facebook has experienced a slump in western markets, it continues to thrive in developing continents like Asia, and clearly has the potential to grow even further in this part of the world.